AEO — Answer Engine Optimization
Become the direct answer, not another blue link.
Question-led information architecture · Snippet-shaped content patterns · FAQ, HowTo and speakable structured data
What it is
AEO structures your content so search engines can lift it verbatim into answer surfaces: featured snippets, People Also Ask, voice results and AI Overviews. We reverse-engineer the questions your buyers actually ask, then shape pages that answer them in the exact format engines extract — question-led headings, quotable definitions, clean markup.
What’s in the engagement
Deliverables, not busywork.
Question inventory
We mine PAA, forums, sales calls and support tickets to map every question your market asks — ranked by buying intent.
Answer-shaped rewrites
Key pages restructured so the direct answer sits in the first 40–60 words under a question-shaped heading. The format extractors prefer.
Structured data layer
FAQPage, HowTo, Organization and Product schema wired across the site so machines parse you without guessing.
Snippet win-back
Track every snippet you own, lose and win. When a competitor takes one, you know within a week — with a recovery plan attached.
FAQ
Frequently asked questions
What's the difference between AEO and GEO?
AEO wins placement in answer features controlled by search engines (snippets, PAA, voice). GEO wins citations in generative answers produced by LLMs (ChatGPT, Perplexity, Gemini). They share techniques — structured, answer-shaped content — but target different systems. We do both.
Does featured snippet traffic cannibalize clicks?
Snippets compress some clicks but raise brand recall and feed AI training data. Being the quoted answer compounds; being the truncated link decays.
How do you measure AEO results?
Snippet and PAA ownership counts, AI Overview citation rate, branded search lift, and assisted conversions from answer surfaces — reported monthly with page-level detail.
AEO compounds with the other two.
The clients who see the fastest movement run the unified SEO + AEO + GEO system.
Free — no card, no call required
Are AI engines recommending you or your competitors?
Get a free AI visibility snapshot: we run five buying questions through ChatGPT, Gemini, Perplexity and Copilot, then send you where you stand — with the three fixes that would move you most.