SEO — Search Engine Optimization
The foundation rank where intent is highest.
Technical audits that ship fixes, not PDFs · Topical authority maps, not random blog posts · Digital PR that earns links AI engines quote
What it is
SEO builds your baseline visibility in traditional search. We fix the technical core, strengthen topical authority, and earn the links that make everything else — AEO and GEO included — possible. AI engines still lean on classic ranking signals; winning Google remains the fastest path to being recommended by machines.
What’s in the engagement
Deliverables, not busywork.
Technical SEO overhaul
Crawl, render and Core Web Vitals fixes prioritized by revenue impact — implemented with your devs, not dumped in a spreadsheet.
Topical authority architecture
Hub-and-spoke content maps that make your domain the obvious expert on the categories you sell in.
Digital PR & link earning
Data studies and expert commentary that earn editorial links — the citations LLMs use to decide who to trust.
Entity & brand signals
Knowledge Graph alignment, consistent schema and sameAs wiring so engines resolve exactly one you.
FAQ
Frequently asked questions
How long does SEO take to work?
Expect leading indicators (impressions, crawl health, non-brand clicks) in 60–90 days and meaningful pipeline impact in 4–6 months. We report weekly either way, so you always know what moved and why.
Is SEO still worth it if everyone uses AI search?
Yes — more than ever. AI engines like Google AI Overviews ground their answers in pages that already rank and are already trusted. Strong SEO is the substrate GEO citations grow from.
Do you replace our in-house team or work with them?
Both models work. Most clients use us as the strategy and execution layer alongside in-house devs and writers; we plug into your sprint rituals and Slack.
SEO compounds with the other two.
The clients who see the fastest movement run the unified SEO + AEO + GEO system.
Free — no card, no call required
Are AI engines recommending you or your competitors?
Get a free AI visibility snapshot: we run five buying questions through ChatGPT, Gemini, Perplexity and Copilot, then send you where you stand — with the three fixes that would move you most.